Sunday, September 5, 2010
 

Generating Local Targeted Traffic from Internet Yellow Pages

I was reading this article today, titled: Which Internet Yellow Pages Site Has The Best Rankings? and it reminded me that most small businesses never utilize the Internet Yellow Page (IYP) websites to generate more traffic. Most stores don’t even know many of these IYP websites even exist. Yet some of these websites can  generate some quality customer traffic to your website, as well as help improve a website’s link popularity. Some of these IYP websites also have high ranking positions on Google and Yahoo. Shoppers may prefer to click on the IYP’s  search engine listings which send them to the IYP’s website to find their local stores or  service providers. Not being listed there. or an incomplete listing. can cost you valuable customer leads.

4 Popular Internet Yellow Page Directories

I decided to use Webstream Dynamics as my guinea pig to test some of the most popular Internet Yellow Page directories (see above). I knew there was a good chance I did not exist in these directories because Webstream Dynamics has not focused on local business over the past 10 years. With so much nationwide business Webstream Dynamics never used local search to drive new business. Plus, back a few years ago, online local search wasn’t even popular.

Not surprisingly, Webstream Dynamics was not listed on the 4 IYP directories I tried. But, I was able to easily add a free business listing for Webstream Dynamics. I was also able to add a business category,  business description, business hours and more through the IYP’s dashboard (see example below). A pretty cool and painless process. These new IYP listings for Webstream Dynamics costs me nothing and can only help drive new local business to the website.

View of InsiderPages Dashboard

Below is a list of some of the most popular Internet Yellow Page diirectories services. It is worth your time to check them out and insert your business details or update your existing business details. Be sure to include your street address, phone number, hours of operation and your website address to help drive more targeted traffic to your website. For and additional monthly fees you add more features if you so choose.

  • Superpages.com
  • Citysearch.com
  • Yelp.com
  • InsiderPages.com
  • YellowPages.com
  • BizJournals.com
  • AreaConnect.com
  • MagicYellow.com
  • Switchboard.com

For any small business it is worth the effort to check this websites out and be sure you are listed and that all the contact information (including your website address) is correct.

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Tags: Internet Marketing, Internet Yellow Pages, IYP, local search

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