Using Long Tail SEO Strategies with WordPress
One of the benefits for using WordPress for a blog is the ability to use long tail titles for your blog posts. This is assuming you have your WordPress blog setup to use them correctly. The main benefits of long tail titles is helping your blog posts get higher rankings with your target audience when they are searching for specific services and products.
The more descriptive your title phrases appear in the search engine results listings the more you compel your target audience to click on your search engine listings rather than your competitor’s listings. There is usually far less competition for keyword phrases that incorporate long tail title phrases. For example compare these to make believe listings:
1) Shoe store with discount prices
2) Save 25% on Reebok running shoes at our Chicago shoe store locations
Obviously, the second title is much more targeted, both geographically and what they are offering. If I were in the Chicago area and looking for running shoes I probably would click on the second website link because of the more descriptive title. The second title listing example also mentions the keyword phases “Reebok running shoes” and “Chicago shoe store” which are both very targeted keyword phrases.
Last, I recommend since Google only allows up to 70 characters in the search title listings, you should make your long tail titles as close to 70 characters as possible, but not more than that. In the above running shoe example, the number #2 listing is 69 characters long, including blank spaces.
Tags: SEO
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