Location, Location, Location – What is it worth?
Internet's prime retail locations
From small towns to big cities location, location, location is extremely important to all types of retail businesses. Being located on “main” street can mean many more customers and it’s easier to build customer awareness. Businesses also pay more to have these prime locations.
But when it comes to the Internet, “main” street becomes more difficult to understand for most businesses. Your salespeople are not normally online to help shoppers, nor to ask for the order. (If you use LivePerson or Meebo on your website you can chat live with potential customers.)
I would hope most retail stores see the search engines as the prime online, real estate locations, especially page #1 of the search engines results listings. Search engines are the busy main streets where everyone is flying by on the computers. Being high on the search engine listings gives you a good chance that they will go to your website look around and then go to your store to make a purchase. So how much is this prime online real estate locations worth to your business?
This is what search engine optimization (also called SEO) is all about. It is about getting your website on those prime Internet locations where your “targeted” audience is cruising by. If you want the best locations on the search engines you are going to have to pay to get there. It is not rocket science but it does take more than just stuffing pages with a few keywords. You also will need to have search engine optimization done on an ongoing basis if you want to stay at the top of the search engine listings. The real plus side to the search engines are the playing field is much more even than in the brick-and-mortar world. You don’t have to be the biggest players to be found on these prime locations.
Side note: there are other online locations as well that can also help drive targeted traffic, but I will save that for another post sometime. 
Tags: Internet Marketing, SEO
Similar posts you might be interested in reading:
Comments