Generating more local web leads through SEO
Many small businesses have limited marketing budgets to spend on Pay-Per-Click advertising for their websites. Still, they recognize to be successful online their website needs to show up in the search engines when potential customers are searching for their products and services they offer. One of the ways to accomplish this is through high placement in the natural listings on the major search engines (Google, Yahoo!, Bing, AOL, Ask).
The natural listings are the free listings (also called “organic listings”) and appear on the search engine results along with the sponsored, or paid listing. Of course, everyone who has a website wants to be on page #1 of the natural listings for the most popular search terms. Unfortunately, there are only 10 natural lisitings per search engine page results. So what can we do to help reach more of our targeted online audience?
This is where smart search engine optimization (SEO) comes into play. By optimizing each page for specific keywords along with geographic keyword modifiers can really help your target audience find your website. Many web users today are narrowing their searches by adding keyword modifiers to the text they type in the search engines. This helps them find what they are really looking for much faster.
For example: rather than just searching for “plumber” which would give a consumer millions of useless websites, they are now adding specific geographic words to help find their local businesses, such as: “Tampa Bay plumber” or “Chicago plumbing contractor“. (They may even add a zipcode or suburb name as well.) By adding these “geographic keyword modifiers” helps consumers narrow their search to find local websites that are most relevant. This is how many consumers are conducting searches for their local businesses today.
The problem becomes that most small business websites have done a poor job optimizing their website. The websites lack the right geographic keyword modifiers combined with the best product/ service keywords used by their target audience. The best website investment any small business can make today is to hire a website design company that truly understands search engine optimization (SEO) and can develop a sound SEO strategy as well as help track your results.
Note: Incoming links from other, relevant websites that have high creditability can also help improve your natural listings. I will discuss that in future posts.
Tags: SEO
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